Análisis lingüístico del inglés publicitario en los anuncios de cosmética femenina

Abstract

Advertisements are omnipresent in our daily life. Printed advertisements of magazines pay great attention to language and image details. The concepts and values change according to the product advertised. Advertisements of beauty products for women consider particular concepts and characteristics. The purpose of this paper is to define and illustrate the main characteristics of the printed advertisements of 2009-2010 beauty products for women and distinguish the most notable semantic fields. These lexical-semantic features are considered to be important due to their high level of persuasion and their quality to reflect models and ideals of the modern society.